…that took a best strategy for you approach, and charged transparently for services with a focus on saving you TIME and money. 

…where the clients didn’t have to be the middle men anymore to their CPA and financial advisor?

So, what is the best version of your life worth? And, how fast can we help you get there?


Pricing and Relationship

Are you a fiduciary, what does that even mean? Should I care?

First, we only get paid by you.  Other advisors earn hidden commissions, or fees on related business, or products. We don’t. Second, we belong to the Fee-Only Network and NAPFA as well. We adhere to their strict definitions of what a fiduciary is as well. We take this one step further, and do not charge asset-based fees. This removes the conflict of interest on whether one dollar should go into your rentals, business, portfolio, or sit in cash. We want our compensation to be aligned with what’s best for you and your family. Always.

Isn't all this information free on the internet, why do I need you?

Yes, “information” about anything is on the internet. Results are not. Many of our clients have nuanced situations not answered in forums, or blog posts. Their time in their passions and family is worth more than “googling” and guessing. They realize mistakes can cost more, in both time and money as they age and their financial assets to do, and good advice is an investment in their future self.

How long do I have to be a client for? Can I leave at any time?

We work with clients that want an on-going relationship. In the event, you lose your job, or go through financial hardship, we reserve the right to make exceptions to our one-year minimum policy. 

We only accept clients where we both feel it’s going to be a good fit over the long-term.

How many times will I meet with you?

We start off with two kick-off meetings after reviewing your data. Then, we meet with all clients annually for end-of year tax planning, and check in before taxes are due in the spring. Depending on your complexity level and scope of services, we may meet more.

Are you going to have enough time for me?

Yes! We are not a call center with 200 to 300+ clients per person, and this isn’t a huge firm where we only know you based on what’s in our CRM. We are not designed to be a Wal-Mart of financial planning either. We are very intentional about growth, and prioritize service and great relationships with our current clients over rapid growth. 

What if I disagree with your recommendation, and don't want to move forward with it?

No problem. You live with the decision, for better or worse. We can’t see the future perfectly either. If you feel more comfortable going another route that’s truly okay with us. We are happy to support your decision, as long as it’s not unethical, criminal, or puts you in financial danger. When possible, we’ll provide you multiple scenarios and trade-offs to choose.

I've had a bad experience with another advisor, why should I trust you?

That stinks. We believe in easy quick wins first, and building trust over time before moving any assets over. We want you to feel comfortable and confident, or else we can’t make a difference. We know not everyone is suited to partner with someone else on their finances, and that’s okay.

I'm embarrassed, I’ve never handed over my finances to someone before, I should know this stuff right?

You’re an expert in what you do, right? You’ve come this far. Give yourself more credit. We most certainly can’t do what you do. Everyone can constantly get better. Don’t worry, we aren’t perfect in our own finances, either.


Can I just have my taxes prepared by you? Do I need to do investments and financial planning too?

We are designed and structured to best serve clients with combined services in tax, financial planning, and investments, in some cases we make exceptions.

What's the difference between what you do, and the person who prepares my taxes?

Most tax preparers complete your taxes quickly and compliantly. Many are overworked, and underpaid. So, they do not have time to proactively guide you on saving taxes throughout the year, and execute recommendations. We feel this is how you earn the highest return-on-investment of our services.

I use TurboTax, or I’m just looking for the cheapest tax prep, what's the problem with that?

Putting historical numbers in a box is not planning. Think about your biggest expense as a family? Taxes (probably). Why not invest in lowering your biggest expense as much as possible? 

Why is reviewing my taxes so important every year? Are tax estimates really that important?

Are you okay with giving the IRS a tax-free loan? What about paying them penalties? There are so many other great organizations you could make charitable donations to. Time and time again, entrepreneurs or higher-income earners make this mistake, unknowingly, because there is no planning. 

What if you review my prior taxes and find an error, or opportunity, what happens next?

In most engagements we review prior tax returns: looking for opportunities or mistakes. Sometimes we can amend, and sometimes the statute of limitations has passed.

Investment Management

How do I know you won't run off with my money?

A few things that protect you: First, you do not have to transfer assets over to us on day one. We’d prefer to build trust first. Also, we do not have direct access to accounts that are owned by you and custodied at TD Ameritrade, our firm’s third-party custodian. Lastly, TD Ameritrade Institutional says, “If you lose cash or securities from your account due to unauthorized activity, we’ll reimburse you for the cash or shares of securities you lost.“

Where will my assets be held?

 All assets are held at a third-party custodian: TD Ameritrade.

Do I have to move all my assets over day one?

No, we want our clients to trust us. We will build that over time with small wins together.

Is there a minimum amount of assets required for you to take a client?

No, we think it’s silly that if you need help, you need a certain amount of “investable assets.”

What about capital gain harvesting? How much value can tax-loss harvesting really provide?

We are very sensitive to taxes, and harvest both losses and gains when prudent to do so, based on your specific situation. Your return on investment with tax-loss harvesting is dependent on the volatility of your portfolio, your current and forecasted tax bracket, and how much money you have in taxable accounts. Sometimes it’s huge, and sometimes it’s not.

What steps do you proactively take in a market downturn?

In March 2020, every client got a call. We talked through how they were feeling and their options. We also added a lot of value tax-loss harvesting for clients.

How often do you review my investments?

We review all client portfolios at a minimum quarterly, and actively during times of significant volatility.

How do you determine what I should be invested in?

We gauge risk based on your ability, willingness, and need for return. Taxes, and lower cost investments pay a large role as well. Finally, we take into account your business, real estate, and other personal factors.

Will I get performance reporting? How will I know how I am doing?

We provide performance reporting quarterly, on assets that are custodied through TD Ameritrade.

Even though your pricing is flat, can I just pay the fee from my assets?

Of course, whatever you are comfortable with, and is most convenient for you. You can switch between paying for our services with your portfolio, and a debit account.



And get on our calendar, don’t worry, If we aren’t the right fit after reading about what you need, we’ll be respectful of your time, and let you know we are not the best fit.


Let’s mutually interview for 30 minutes to ensure we both believe it’s going to be a great long-term working relationship. 


We may request more information be securely uploaded before quoting you a scope and fee.


Please see our attached easy to understand quote, and video if needed describing our services one more time and answering any clarification questions.


We are in no rush for potential clients to make a quick decision.

*At this point, If you decide that it’s not a good fit, we will wish you all the best and every success. In other words, there is never a hard-sell or pressure to say yes.


We will send an online on-boarding package that includes an engagement letter, invoice, and information we need to get started. Then, we’ll schedule another call with you to ensure you have all your questions answered.